How good is your Instagram, really?

Get scored across 7 dimensions. See exactly what's working, what's not, and get a content plan to fix it.

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Free, instant, no sign-up. Your account must be public.

What you get

A score card, a diagnosis, and a content plan. All from one handle.

Ghost Profile 72/100 38 posts

@example_creator

Food & Lifestyle · The Storyteller

Strong — outperforming most creators your size

Engagement Power
8/10
Hook Mastery
6/10
Content Depth
8/10
Voice & Brand
7/10
Audience Connection
5/10

Example analysis — your results will reflect your actual content

Then Ghost builds your pipeline

AI-written posts targeting your weakest scores

Fitness REEL Monday

The Exercise Nobody Does Right

30-second reel showing the common mistake vs. correct form. Text overlay hook: "90% of people do this wrong." End with "save this for your next gym day."

Why this post

Reels outperform carousels 3.1x for fitness content.

Monday posts get 2x saves — people plan their week.

Form-correction content drives 4x more shares than motivation.

Under-60s videos get 67% higher completion rate.

Food CAROUSEL Wednesday

5 Hawker Stalls Tourists Don't Know About

Each slide: one stall photo + dish name + price + one-line review. Final slide: save-worthy map screenshot with all 5 pinned. Caption tells the story of finding them.

Why this post

Listicle carousels get 5.2x more saves than single photos.

Location-tagged posts outperform by 1.8x.

Your Wednesday posts average 340 likes vs. 180 on weekends.

Captions over 150 words get 3x more comments.

Tech IMAGE Tuesday

What I'd Do Differently If I Started Over

Clean text-on-background graphic with one contrarian take. Caption: 3 specific mistakes with what you learned from each. End with "what would you do differently?"

Why this post

Vulnerability posts get 2.4x more comments than wins.

Text graphics save 78% of production time vs. video.

Your hook questions drive 3x engagement vs. statements.

Tuesday + Thursday are your strongest days.

Example posts for fictional accounts — your pipeline is based on your real data

7 dimensions. Zero guesswork.

Hard data + AI analysis. Every score comes with a specific fix.

Data

Engagement Power

Find out if your engagement rate is actually good — benchmarked against creators your size, not vanity metrics.

Data

Momentum

See if you're growing, plateauing, or declining. Most creators can't tell until it's too late.

Data

Reliability

Inconsistent posting kills reach. Ghost shows you exactly how your schedule and quality swings affect your numbers.

AI

Hook Mastery

Your first line decides if people read or scroll. Ghost tells you which of your hooks actually stop the thumb — and why.

AI

Content Depth

Are you giving real value or repackaging the same ideas? Ghost finds your strongest posts and shows what makes them hit.

AI

Voice & Brand

Could someone recognize your post without seeing the username? If not, you're invisible. Ghost measures how distinctive you are.

AI

Audience Connection

Great content with no audience targeting gets ignored. Ghost shows if you're speaking to someone specific — or shouting into the void.

Built for creators who are stuck

Ghost works best when you know something's off but can't figure out what.

"I post consistently but my engagement is flat"

Ghost usually finds the problem in Hook Mastery or Content Depth. Your posting schedule is fine — your opening lines aren't stopping the scroll.

"I don't know what to post next"

Ghost generates weeks of content ideas based on what already works for you — not generic templates. Each post targets a specific weakness.

"My content is good but nobody engages"

Ghost's cross-validation catches exactly this. Strong content + weak engagement usually means an audience targeting or CTA problem, not a quality problem.

"I want to know where I actually stand"

Ghost benchmarks you against creators your size. No vanity metrics — tier-adjusted scoring so nano-creators aren't compared to influencers.

Frequently asked questions

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Analyze my Instagram
ghost · by code:zero Works with any public Instagram account